New custom cleantech advisory services for large organizations, strategy and marketing assistance for cleantech vendors
“In a tight investment and corporate purchasing climate, it’s more challenging to do business in cleantech than ever before,” said Kachan Managing Partner Dallas Kachan. “Our advisory work helps companies develop strong, clear differentiated propositions and build compelling business cases.”
Custom engagements for large organizations
The company’s custom consulting services help large corporations, governments, service providers, investors and others find opportunities in cleantech. Kachan has completed cleantech-related engagements for BP, Deloitte, IBM, the Government of Japan, Momentive, the Government of Nova Scotia, Pacific Gas & Electric, SAP and others.
Strategy and marketing for cleantech companies
Kachan has expanded its suite of business and marketing strategy advisory services for companies developing and selling cleantech products or services. Offerings now include:
Organizational alignment – Helps cleantech businesses align their people and values toward a common goal. Aligns stakeholders on company strategy and operations and helps settle internal concerns. more >
Corporate/product positioning – Foundation of effective business and marketing strategy. Drives product strategy, pricing, promotions, distribution, partnering and communications. more >
Target segment validation, profiling – Methodology to help companies select the most promising target market segment(s) for their product or services from a number of possible ones. more >
Market infrastructure mapping – Identification of the whole of the infrastructure that influences targeted end-prospects, and strategies for actioning them. more >
Product definition – Market-centric definition of the whole product likely to be most compelling to targeted customers. Finds unmet needs and opportunities for differentiation. more >
Marketing diagnostic – Independent benchmarking of companies’ existing sales and marketing approaches against industry best practices with recommendations for improvement. more >
Marketing programs strategy & execution – Assessment of how limited marketing budgets can be best spent to reach customers and cleantech market influencers at lowest cost per qualified lead, and oversight of selected programs. more >
Public relations – PR team offers 20 years of client-side and agency-side technology industry experience, providing meaningful, measureable publicity outcomes for clients. more >
Company profile report – Third party analysis resulting in an independent 20-30 page wide ranging company profile shared with the industry. more >
Kachan has performed business or marketing consulting to companies developing innovative new clean technologies such as American Manganese, Cedar Road Bioenergy, Kemetco Research, PLASMA, Scandinavian Biogas, Siluria Technologies, SWITCH Materials and others.
“New organizational alignment services introduced this week are a capstone in a comprehensive set of services to help cleantech companies scale and sell effectively,” said Kachan.
Organizational alignment engagements are being led by affiliated partner Beth Loughney, former CEO of Exluna and General Manager at NVIDIA Corporation. Kachan and Loughney were both previously senior consultants with famed technology business strategy firm Regis McKenna Inc. in Palo Alto, California, in the 1990s.
Kachan Managing Partner Dallas Kachan is a former managing director of the Cleantech Group, the organization credited with coining the term cleantech and founding the cleantech investment class. Kachan is author of 400+ cleantech articles and reports, a regular speaker at cleantech events worldwide and is cited widely as a cleantech market dynamics and technology expert. Kachan previously had a 15 year career as VP marketing in high tech, working with, consulting to or leading engagements for dozens of technology companies in Silicon Valley and Canada.
About Kachan & Co.
Kachan & Co. is a cleantech research and advisory firm with offices in San Francisco, Toronto and Vancouver. The company publishes research on clean technology companies and future trends, offers consulting services to large corporations, governments, service providers and cleantech vendors, and connects cleantech companies with investors through its Hello Cleantech™ programs. Kachan staff have been covering, publishing about and helping propel clean technology since 2006. More information at www.kachan.com.
For more information, contact:
Dallas Kachan, Kachan & Co.
+1-415-390-2080 x5 office
Email via our contact form.